Is digital marketing the right career option in 2020?
Is digital marketing the right career option in 2020? Introduction Recently I had a discussion with my colleague's son about career options. He asked me about digital marketing as a career option. Though he wants to pursue this but has apprehensions if this is a viable and long-term career option. I thought about this and did a google search to find out some facts. In recent years digital marketing as a career option has become very lucrative and lakhs of people are taking courses, doing self-learning for a professional career in this field. But on the other hand, we keep hearing about a lot of traditional media marketing companies closing down or losing a large part of their revenue to digital media companies. And that’s the reason for my cousin's apprehension if marketing is still a viable career option in 2020 and forward. I did some research in this area and found out that a lot of people have misconceptions about marketing as a career option. In this article I’d like to