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Showing posts from August, 2020

Is digital marketing the right career option in 2020?

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  Is digital marketing the right career option in 2020? Introduction Recently I had a discussion with my colleague's son about career options. He asked me about digital marketing as a career option. Though he wants to pursue this but has apprehensions if this is a viable and long-term career option. I thought about this and did a google search to find out some facts. In recent years digital marketing as a career option has become very lucrative and lakhs of people are taking courses, doing self-learning for a professional career in this field. But on the other hand, we keep hearing about a lot of traditional media marketing companies closing down or losing a large part of their revenue to digital media companies. And that’s the reason for my cousin's apprehension if marketing is still a viable career option in 2020 and forward. I did some research in this area and found out that a lot of people have misconceptions about marketing as a career option. In this article I’d like to

Transformation from an employee to a Billionaire - A sneak peek into the life of IT veteran Sanjay Kothari

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Sanjay Kothari, a self-made billionaire, is a very successful on-line business entrepreneur from India. He owns multiple digital businesses & SAAS products in the on-line education, e-commerce, travel and digital marketing niche. He has recently been awarded the Forbes top 100 Indians in the world. He is a coveted speaker in the world’s most prominent conferences and regularly shares the stage with personalities like Gary V, Tim Ferris, Grant Cardon etc.      He is on a mission to transform 100,000 lives by making people independent business owners leveraging technology and the Internet. After spending nearly 25 years in 9-5 jobs he understands the consequences of not building a personal brand, dependence on the employer and a constant fear of losing his job. He himself has successfully transitioned from an employee to a business tycoon and he wants to make this transition easier for others. A veteran in the Indian IT industry, he truly understands the impact technology can be used